We were recently interviewed by the Redmond Magazine.  This publication has a captured an audience of IT consultants, service providers, and Microsoft Certified Partners, many of which cater to small and mid-size business clients.  They wanted to know what advice and strategies we could offer to the integrators in this complicated economic climate.  They also wanted to understand about the new pricing model for IT provider’s and their products and services.  In addition they asked if the bundling of newer products might be a good marketing strategy for 2010.  Please read the entire article published by the Redmond Magazine.

I thought it would be beneficial to share our point of view with our Channel Partners and our readers!  The economy of 2010 is not the same as that of the previous 15-20 years, which was mostly fueled by technology and real-estate bubbles.  Many businesses were thriving, not because they created value, but rather because they had been at the right place at the right time.  In the “new world economy”, that is simply not the case anymore.  Prosperity in 2010 and in the coming years is going to require the creation of new product sets with a solid value proposition.  Every decision is going to have to make perfect sense.  With businesses looking to cut costs and reduce the bottom line, IT advancements and development have become essential in enable businesses to cut their IT budget while remaining profitable.  This is in stark contrast to the last 20 years, when the business community invested in IT just to keep up with their growth. (more…)