Author: Adnan Raja

Web 3.0 will Change How Businesses Connect with Consumers

Adnan Raja February 21, 2014 by under Cloud Hosting 0 Comments


Web 3.0 will Change How Businesses Connect with Consumers. Cloud Hosting. Cloud server.

The CEO of Cisco, John Chambers, noted in January that the Internet of Things (IoT), otherwise known as Web 3.0, is going to skyrocket into a $19 trillion industry. He made the comment at the International Consumer Electronics Show (CES) in Las Vegas. In his keynote presentation (which included a comedy spotlight by Sarah Silverman), Chambers discussed a future, not-so-distant reality in which Internet-connected devices all around us will already know our preferences and can adapt to suit our expectations.

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Semantic Search: Do Keywords Still Matter?

Adnan Raja February 14, 2014 by under Cloud Hosting 0 Comments

Semantic Search: Do Keywords Still Matter?

Just when we were starting to figure SEO out, it’s changing … rapidly. Search engine optimization is now geared more specifically to the individual, involves a more powerful social component (bolstering the importance of engaging content), and incorporates more sophisticated predictive analytics. All of these elements mean that Google can deliver relevant content to all users and better meet your own specific needs.

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Six Common Pitfalls & Mistakes of Content Marketing

Adnan Raja January 24, 2014 by under Cloud Hosting 0 Comments

Six Common Pitfalls & Mistakes of Content Marketing

There’s a huge learning curve with content marketing. Actually, that curve has existed from the beginning because companies have almost always had to use the written word to convey their messages, at least to a segment of their audience. That has always required a skill and talent that the leadership of a company may not feel that they possess. Then came social media, which meant more direct interaction with customers and another wrinkle to communication.

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Great Customer service to write home about

Adnan Raja December 16, 2013 by under Cloud Hosting 0 Comments
Comic about good customer service as found at Atlantic.Net

Getting ahead. (This comic, an original by Atlantic.Net, initially appeared on the Olark Facebook page – – linked at bottom of piece.)

Frequently tales are told of stellar customer service, but often times those stories involve one individual and one incident. It’s rare that a company can develop methods that make incredible customer service the norm.

Let’s look at a number of elements of great customer service like the kind provided at Atlantic.Net that can make the experience so memorable, your customers will want to tell their friends or “write home” about it.

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Healthcare IT – Cloud Computing & Managed Server Hosting

This document explains the difference between dedicated, virtual, public cloud, and private HIPAA Cloud Hosting environments; along with essential information that healthcare professionals may require.

We introduce the concept of virtualization, its many benefits, and the reasons why it effectively contends with dedicated hosting services. Virtualization has created new possibilities and opportunities for the healthcare segment of technology. Healthcare IT professionals specializing in virtualization technologies have recently found more attractive and lucrative opportunities, especially with the new Healthcare Reform and healthcare IT initiatives introduced during the Obama administration.

Virtualization is the technology behind cloud computing, and it makes a vast pool of network resources a genuine possibility.

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Next Generation Datacenters Solving Healthcare Compliance Issues

Adnan Raja December 4, 2013 by under HIPAA Data Centers 0 Comments

HIPAA stands for Health Insurance Portability and Accountability Act, and HITECH stands for Health Information Technology for Economic and Clinical Health Act. Both acts have to do with how health records and data are handled. SSAE 18 is similar. It’s an accounting standard created by the Auditing Standards Board (ASB) of the American Institute of Certified Public Accountants (AICPA). The parameters of all three have enormous implications both for healthcare and for web hosting. Dedicated server and managed hosting services that use next generation datacenters must ensure that they can meet the requirements as outlined in the compliance requirements of each one of them.

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What do we get wrong about content marketing?

Adnan Raja November 29, 2013 by under Cloud Hosting 0 Comments

Content marketing is a simple concept: put stuff on your site, and put stuff on your social media brand pages. Of course, that seems too simplistic. In fact, it is too simplistic. According to the Content Marketing Institute, content marketing is a form of marketing that involves “creating and distributing relevant and valuable content to… engage… [your] target audience.”

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The Rise of the Chief Marketing Technologist

Adnan Raja November 7, 2013 by under Cloud Hosting 0 Comments

Marketing is all about perspective. You have to be able to see the world through your customer’s eyes, but you also have to be able to get your message in front of their eyes. Both of these tasks – seeing as they see and allowing them to see what you have to say – require increasing technological sophistication every year.

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IT Skills are Transforming with Cloud Computing

Adnan Raja October 20, 2013 by under Cloud Hosting 0 Comments

General contractors are no longer using the same materials and methods to construct their buildings (imagine if they were still using asbestos-­‐ridden materials!), and the use of these new materials requires the understanding and evolution of work skills.

In a similar fashion, the establishment and rapid adoption of cloud computing technologies has changed the way IT professionals perform their jobs, whether working for a multinational financial corporation or a small hosting solutions provider.

How has the transformation of cloud computing affected the skills required for IT workers? How can companies adapt to this change?

The old IT skills that kept the industry going over the past few decades are becoming increasingly outdated—pushed out of the way by newer, faster technology. In fact, cloud computing is revolutionary within the entire IT industry, not only because it provides a unique solution with a variety of affordable price options, but because it promotes a change of the IT role within the organization itself.

In years previous, applications and storage data have resided in a large, in-­house data center run by a large number of skilled IT workers. Now, these applications and other information can be placed in the cloud, an enigmatic server located in a data center ten or even a hundred miles away.

You no longer need a Chief Information Officer (CIO) and an allocated budget to incorporate a Cloud Hosting solution into your IT infrastructure; today, business managers, who may or may not have IT experience, can set up and maintain a cloud account while saving the company copious amounts of money.

Perhaps one of the largest changes for a company’s IT department is that the cloud requires workers to prioritize what skills they need to obtain in order to keep the infrastructure running steady.

According to Steve Ranger, writer at ZDNet, “the use of cloud computing can do away with much of the software maintenance and patching that made up a chunk of the average IT professional’s day, forcing IT departments to adopt a more customer-­‐ focused role.”

John Linkous, Chief Security and Compliance officer at eIQnetworks, a Massachussetts-­‐based compliance solutions provider, says, “Internal IT teams still need to manage some infrastructure, even when they have cloud application access.

So in that sense, I don’t foresee the traditional, technical IT management completely going away, even in organizations which have deep cloud integration.”

So, even though the role of IT department employees is changing and workers need to be able to adapt to this change, previous skills are still necessary to understand the premise of each company’s already set up architecture.

The easy availability and overall cost-­‐effectiveness that cloud services provide mean that instead of provisioning and administering professional services themselves, the new role of the IT department is to analyze and match up their company’s respective business needs with the services provided by potential external cloud vendors according to Richard Watson, director at Sheffield Haworth.

“Traditional ‘sysadmin’ skills will inevitably be in less demand in the future . . . managing the relationship between the business and its suppliers will become ever more crucial,” he says.

Sadly, in some industries, IT departments have already begun to disappear. Additionally, it has become more common to see server workloads moved over and managed by third-­‐party vendors who have the skills and resources necessary to handle such large-­‐scale IT infrastructures. Instead of paying for in-­‐house IT workers, companies can utilize cloud hosting providers for all of their necessary services, and save money while doing so.

In industries where the IT department has not yet completely fizzled away and moved into a professional data center, traditional worker roles are merging with and sometimes being replaced by generalists and service delivery managers.

Less emphasis is being placed on the terms “IT services” and more is being put on the words “business services.” In particular, the focus is being placed upon what these services can deliver back to the company in terms of time and money. In essence, these so-­‐called IT generalists are now doing what once IT specialists could do.

According to Duncan James, infrastructure manager at Clarion Solicitors, a United Kingdom-­‐based law firm, “The biggest value of the IT department [today] is their knowledge of the existing setup—specifically the dependencies of how software X interacts with software Y.”

He goes on to say, “Every setup is different, and being able to hammer the software into the shape is ultimately a skill that the cloud will never be able to offer, at least for now.”

So, to summarize, the IT department still has a role within a company due to the fact that they cannot be completely replaced by complex and intelligent machines, but the role and responsibilities of IT workers have drastically changed as companies continue to adopt the technologies offered by the cloud.

Few organizations will replace their entire infrastructure with the cloud, so a variety of skills are required. Also, a human touch is still very much required in order to handle technical issues and to ensure that the cloud is an appropriate solution.

If you are a business manager or IT department supervisor and are interested in learning more about how affordable and fast Cloud Server hosting can transform your everyday business practices, contact Atlantic.Net today. We also offer managed and HIPAA compliant hosting solutions.


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