Guest Author: Rodney Brazil
While businesses use many online channels to engage customers, the company website is the most important of all. It serves as the home base for all online resources created by a brand. While business directories, social media, and interactive maps get a lot of attention these days, these important traffic sources all lead back to one place: your website.
While there are many factors to consider when structuring and maintaining a business website, one decision must be made early: the domain name.
