Website speed optimization is the make-or-break of user experience. Data shows that user engagement decreases by a whopping 25% for every second increase in a site’s loading time. The digi-world is marked by the very construct that it’s so much easier to get things done online. The World Wide Web is a competing space where the race is on to minimize user input and maximize the time of engagement. A well-designed website becomes redundant when its speed performance is below par, leading to higher churn rates and consequently a lower ROI.