marketing

What do we get wrong about content marketing?

Content marketing is a simple concept: put stuff on your site, and put stuff on your social media brand pages. Of course that seems too simplistic. In fact, it is too simplistic. According to the Content Marketing Institute, content marketing is a form of marketing that involves “creating and distributing relevant and valuable content to… engage… [your] target audience.”

Read More


What is Content Curation?

We all know how valuable content is for driving traffic on the web. It’s not just crucial for your site but for your social media efforts as well. You may have heard of the concept of content curation. Whether we know it or not (assuming we all have social sharing accounts), we all curate content by picking it out and posting it to others.

Read More


The Rise of the Chief Marketing Technologist

Marketing is all about perspective. You have to be able to see the world through your customer’s eyes, but you also have to be able to get your message in front of their eyes. Both of these tasks – seeing as they see and allowing them to see what you have to say – require increasing technological sophistication every year.

Read More


Customer Surveys in the Cloud

Once you’ve got your website up and running, don’t neglect the user perspective of what they really think of your website. If you are barely comfortable with your own website development and the idea of creating forms, branched surveys, and check box fields are daunting for you, then I’ve found a few solutions here that may ease your pain.

Google Consumer Surveys


Google Consumer Surveys - Google+ - Website satisfaction by Google Consumer Surveys -- for free… | How to Grow Your Business Online | Scoop.it
From plus.google.com

Website satisfaction by Google Consumer Surveys — for free

If you are like most business owners, you know how important a healthy online community is …

Juliana Payson‘s insight:

Users will be asked to complete a four-question satisfaction survey. Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time. This is currently limited to US English visitors on non-mobile devices.

You are initially provided with a standard set of survey questions and you can customize them depending for an extra cent per question. For those of you in the UK who don’t have access to the survey tools, you can customize your own through Google Forms. Google Forms is a drive app feature that you can embed into your website and I found the perfect article to explain this feature and a few new bonus applications by Med Karbach.

10 Great Tools to Integrate with your Google Docs


10 Great Tools to Integrate with your Google Docs ~ Educational Technology and Mobile Learning | How to Grow Your Business Online | Scoop.it
From www.educatorstechnology.com

One very recent update is an increase of cloud storage capacity to 15GB usable across Gmail, Drive, and Google Plus. It is quite obvious that Google is trying to outsmart its immediate competitor Dropbox and I think Google is successful in its strategy so far.

Juliana Payson‘s insight:

Med Karbach has curated for some interesting apps that are integrated into Google Drive and which you can install right from your Google Drive interface.

I personally make use of Poll Daddy for some of my WordPress website installs. The added bonus of this type of plugin on your website, is that you create community interaction on your website.

4 Ideas for Crowdsourcing Content Creation and Promotion – Business 2 Community


4 Ideas for Crowdsourcing Content Creation and Promotion - Business 2 Community | How to Grow Your Business Online | Scoop.it
From www.business2community.com

You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse as compiling an online encyclopedia (thank you Wikipedia!)

Juliana Payson‘s insight:

These days, myriad survey tools are available to help you reach out to your audience and get feedback. One of my favorites is PollDaddy, which is easy to use and can be directly integrated into WordPress

By Juliana



Stay Connected With Us