If you’re talking about innovation and competition in the modern economy, you will inevitably wind up talking about the subject of data. It’s no secret that we rely on data for everything whether it be strategy or tactics. This, of course, leads us to the topic of “big data” which for the past decade has been touted as the difference maker in a business’ ability to gain a better understanding of the complex factors, including customer behaviors, that are contributing to a business’ success or even failure.
Of course, simply collecting the data isn’t the whole story. There are infrastructure concerns that need to be met when implementing large databases. You need somewhere to keep your database. Not only that, but the hardware needs to be up to the task of handling the processing power required to run the database and allow it to be accessible. Many small businesses are turning to Cloud Hosting as the solution that fits their needs best.