What do we get wrong about content marketing?

Content marketing is a simple concept: put stuff on your site, and put stuff on your social media brand pages. Of course, that seems too simplistic. In fact, it is too simplistic. According to the Content Marketing Institute, content marketing is a form of marketing that involves “creating and distributing relevant and valuable content to… […]

What is Content Curation and how should you do it?

We all know how valuable content is for driving traffic on the web. It’s not just crucial for your site but your social media efforts as well. You may have heard of the concept of content curation. Whether we know it or not (assuming we all have social sharing accounts), we all have curated content […]

The Rise of the Chief Marketing Technologist

Marketing is all about perspective. You have to be able to see the world through your customer’s eyes, but you also have to get your message in front of their eyes. Both of these tasks – seeing as they see and allowing them to see what you have to say – require increasing technological sophistication […]

Customer Surveys in the Cloud

Once you’ve got your website up and running, please don’t neglect the user perspective of what they really think of your website. If you are barely comfortable with your own website development and the idea of creating forms, branched surveys, and check box fields are daunting for you, then I’ve found a few solutions here […]