With no shortage of SEO tools on the market, choosing the right one can be a bit of a headache. A powerful SEO tool can help you to optimize and simplify your SEO efforts, driving traffic to your site and increasing your revenue. However, with each tool geared towards a specific type of SEO use case, it is important that you choose the right one for your needs. Some tools can really help an SEO novice to delve into the complex and daunting world of SEO, while others are designed to be used by SEO experts.

Here, we will highlight a selection of some of the top SEO tools currently available on the market and highlight whether these are suitable for beginners or experts. If your budget is limited, we have also included some tools that are free to use.

Top 10 SEO Tools on the Market:

1. SEMrush

SEMrush offers businesses a comprehensive SEO platform, offering over 50 tools to help build online visibility. It is trusted by over 7 million marketing professionals and has gained 14 international awards as the best SEO software suite.

SEMrush provides you with detailed keyword analysis tools and the opportunity to analyze and compare the performance of direct competitors. With customizable toolkits, SEMrush can help users who have little or no SEO knowledge with their campaigns. Some businesses may prefer to use a complete software package such as this rather than investing money in outsourcing to an SEO company. The downside is that learning about SEO will take time and patience and is no match for the experience and knowledge of a dedicated SEO professional.

2. Ahrefs

Released in 2011, Ahrefs is a popular professional-grade SEMrush alternative. It provides an all-in-one SEO suite alongside free learning materials and access to a private online support community. The user interface is designed to be used by experienced digital marketers and is feature-rich. Trusted by some of the world’s leading companies, Ahrefs boasts one of the world’s best backlink analysis tools, an extensive web list index, advanced filtering tools, and comprehensive user support and documentation.

While the price plans offered by Ahrefs are fairly high, they do offer you enough powerful features and continued community support to justify this investment.

3. Advanced Web Ranking

Founded in 2002, Advanced Web Ranking (AWR) is an advanced and reliable rank tracking solution, trusted by over 24,000 leading agencies and brands worldwide. A free 30-day trial lets clients determine whether it is the best solution for their business before spending any money. The tool supports unlimited websites and unlimited users at no extra cost and is accessible from any device. Key features include hyper-specific local SEO results, monitoring across over 4,000 search engines in more than 170 countries, customizable reporting, and white-label reporting.

4. Yoast SEO

Yoast SEO is a beginner-friendly and comprehensive WordPress plugin that provides some great features, helping you to improve the standard of SEO and readability across your site. Yoast SEO features include page optimization, “SEO Workouts” to get your site into shape, powerful internal linking tools, and a redirection plugin.

A premium subscription to Yoast SEO gives users access to a complete catalog of SEO courses.

5. Moz Pro

With over 50,000 users, Moz Pro is a leader in the SEO tools space, offering a complete and powerful toolset. While Moz does provide limited free SEO tools, Moz Pro is their paid web version suitable for small and larger businesses. This tool provides a wealth of features including a keyword explorer, link explorer, ranking tracker, content optimizer, SEO audit tools, and a backlink checker. Users are able to try before they buy with a 30-day free trial.

6. SpyFu

SpyFu is one of the most popular competitor keyword analysis tools on the market. With competitive price plans that all include unlimited searches and downloads, it is ideal for businesses on a tight budget who want to make the biggest possible impact. SpyFu enables you to identify new keywords to increase both your paid and organic traffic. Competitor analysis lets you learn from the successes and failures of your direct competitors. The reason why SpyFu appears further down the list of our top SEO tools is that the information provided through its keyword research is not as extensive as that achieved using more expensive tools, such as SEMrush.

7. Screaming Frog

Founded in 2010, Screaming Frog is a UK-based digital marketing agency that has created the industry-leading Screaming Frog SEO Spider, a website crawler and log file analysis tool. Screaming Frog SEO Spider is trusted by thousands of businesses and SEO agencies across the world. It allows users to crawl through websites, analyze key on-site data, audit redirects, identify broken links, analyze H1s and meta descriptions, discover duplicate content, and generate XML sitemaps. A free version is available with limited features. As it is an advanced tool, Screaming Frog is a good choice for digital marketing experts and larger companies.

8. KWFinder

KWFinder by Mangools is a keyword finder tool that allows you to find long-tail keywords with low SEO difficulty. As well as KWFinder, Mangools offers a comprehensive suite of tools including SERP analysis, rank tracking, backlink analysis, and SEO metrics and insights. Despite not being as feature-rich as many of its competitors, KWFinder is a go-to tool for many SEO experts.

9. Surfer SEO

Surfer SEO helps users to write and optimize their content quickly and easily. Trusted by over 8,000 clients, Surfer SEO’s algorithms help you to generate content that is specific for your domain, niche, and audience. A one-click audit of your website provides information on how to increase rankings and improve the quality of your content. Surfer SEO analyzes and compares over 500 ranking factors on your site with data from the top 50 ranking competitors. Its ease of use means that Surfer SEO can be a particularly helpful tool for those with less SEO experience.

10. Answer The Public

Answer The Public is a great tool for generating new topic ideas for your blog based on specific keywords. Using a specified keyword, Answer The Public uses Google’s autocomplete predictions to determine the questions and phrases that people are searching for. These questions can be particularly useful for populating headers or FAQ articles. This consumer insight is invaluable for tailoring your content to the needs of your audience.

Answer The Public allows users to perform some free searches, however, these are limited based on their traffic. They offer a number of different price plans to cater to businesses of different sizes.

Bonus: Sitechecker

Sitechecker is a Ukrainian all-in-one SEO platform created in 2016. The tools of this platform will help you conduct high-quality SEO audits, technical analyses and monitoring of your site. Sitechecker has many free and paid features. You can check your site for technical errors, analyze traffic, its safety, as well as its download speed and position in search engines. In addition, this platform will perform ongoing SEO monitoring of your site and track changes occurring on it. For example, the SEO Page Checker will help you perform an on-page SEO audit to find errors in meta tags, structured markup, page speed, indexing status, and hreflang tags. Sitechecker has a free trial and the pricing plans are very flexible.

Bonus: Netpeak Checker

Netpeak Checker is a multifunctional tool that allows you to aggregate data from top SEO services. With its help, you can analyze the link profile, compare sites, parse search results, and check seo using various parameters.

Thanks to its reliability, high speed, and efficiency, it can handle the most complex and large tasks and automate your research in various fields. After all, everyone understands that a poorly functioning website entails negative consequences for the entire business. Moreover, in today’s highly competitive business environment, to acquire a decent client base, it is vital to organize the processes so that all communication channels work clearly.


How Can Atlantic.Net Drive Your SEO Results?

Choosing good SEO tools and a good digital marketing agency is vital to help you navigate your way around the complexities of SEO optimization. But did you know that partnering with a leading VPS hosting provider can also boost your SEO efforts? Factors such as uptime, page load time, hosting location, and reliability can have an impact on your SEO rankings. Choosing to partner with the best cloud hosting provider for your site can help to optimize these factors and boost your organic traffic.

As a market-leading cloud computing and hosting solutions provider, Atlantic.Net is uniquely placed to help you to improve your SEO ranking. We have over 30 years of experience in the industry and are passionate about providing a customized solution to meet the needs of your business or organization. To find out more about the solutions that we offer, contact our sales team today!