When you hear ‘augmented reality,’ you might initially think about the first-down marker that overlays the field on any televised football game. The markers have become so ubiquitous that you almost forget the players can’t see them when they’re diving for the extra yardage.
If you’re under 25, ‘augmented reality’ might conjure memories of Pokemon Go instead.
But let’s take augmented reality beyond the realm of masses converging on shopping malls and college campuses in search of non-existent pocket monsters, beyond the overlays on a football field, beyond the technology giants like Apple and Google who are bringing augmented reality to our daily lives, and consider the niche players. Plenty of industries, like construction, have the vision to layer an augmented world on top of our own to give architects, engineers and customers a look at what could be before the job is built.