If you are at all familiar with the foundations of search engine optimization (SEO), you may be aware that hosting a website in the cloud provides benefits in the form of search engine rankings and online reputation. However, it is also important to understand exactly why this occurs and what other benefits hosting your website on a reliable and affordable cloud server provides for you and your business.
Search engine optimization, more commonly known in the marketing and advertising industries simply as SEO, is the process of affecting the visibility of a website or web pages in a search engine’s natural (organic) search results.
In order to maximize results, Internet marketing firms analyze how particular search engines work, what people are most likely to search for at any given time and which search engines are preferred by the client’s target demographic.
Optimizing a website typically involves the incorporation of meta tags and manipulation of coding, along with the publication of engaging and relevant content on a regular basis.
Corporations and small businesses are transitioning to the cloud at an astonishing pace and are often left questioning how the move will affect their search engine rankings. There’s good news here, though: the cloud affects SEO in a very positive way.
With a cloud hosting solution, all the necessary hardware and software is rented through a provider. These rented computers allow customers to run their own applications in an environment that provide limitless space. Additionally, this information can be accessed anywhere and anytime, straight from any device.
Individual web pages are locally hosted in the cloud. A large multinational corporation may have different versions of their site, for the United States, United Kingdom and Australia, for example, initially created to target specific countries. These websites are all practically identical, and will soon begin competing for the highest authority value. This makes a user in the United States is more likely to see the US version, and a user in the United Kingdom will more than likely see the UK version at the top of their search engine.
For SEO purposes, the speed in which a web page loads is extremely critical. Load speed is one of the factors Google considers when determining page authority and ranking. Websites hosted in the cloud have been proven to load faster when compared to other hosting solutions because the servers are typically close to the IP location of the user. So, websites hosted in the cloud will have a higher authority in this regard.
As more companies and individuals make the switch to the cloud, search engines will have to continue to tweak and update their algorithms as necessary to follow the latest trends and most effective ways of ranking authority.
Those who are familiar with SEO are likely already aware that the location of the server as well at Top Level Domain (TLD) plays a decisive role in attracting geographically targeted visitors. The domain (IP) also plays a key role as search engine bots look at the site’s IP address to determine the location of the server. For example, consider .COM sites versus .UK. When is the last time you accidentally got redirected to a .UK site when there was a .COM one available?
If you own an Internet marketing firm or are interested in starting one, you may want to consider starting a reseller hosting agreement with a hosting provider.
Reseller hosting is a form of web hosting in which the account owner and manager has the ability to deviate hard drive space to host websites and other applications on behalf of third parties. So, instead of going directly to a large company that provides hosting services, customers who are interested in your reseller hosting plans will be able to receive one-on-one friendly contact and service.
The reseller has two different hosting options: they can rent a dedicated server and allocate to third parties as necessary, or they can resell shared hosting services with a cloud solution. In the latter case, the reseller is given permission to sell an agreed-upon amount of hardware and resources instead of having to handle a physical server, which can be difficult and time-consuming.
The typical web hosting reseller is often a marketing firm, web development company or a systems integrator who is looking to offer web hosting as an additional service. However, reseller hosting is also a great, inexpensive way for entrepreneurs to start their own company.
The data center operator is the one responsible for maintaining network infrastructure and hardware, and the reseller is responsible for attracting and maintaining a customer base. Even better, reseller hosting doesn’t require extensive knowledge of the technical aspects of web hosting.
Atlantic.Net is a trusted cloud hosting solutions provider and has been in the business since 1994. Now, you and your organization can reap the benefits of our award-winning reputation by becoming a solutions referral partner. If you don’t have the time to dedicate to a reseller program, our referral program allows you to pass on referrals and as long as the customer stays within good standing, you get paid. If you’re interested in joining our partnership, contact us today at [email protected] or at 1-800-422-2936.